SoBe's Nightlife Spotlight: Shine Nightclub

Miami

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beach, cooljunkie, hotel, jon cowan, lounge, miami, nightclub, resort, shelborne, shine, winter music conference

home > nightlife&clubs > SoBe's Nightlife Spotlight: Shine Nightclub

September 21, 2009 12:49 PM
by CoolJunkie

Why some clubs in Miami make it a point to have some of their best parties only during Winter Music Conference, other venues strive to have selective shows throughout the year, not on a weekly basis like Mansion, Space or Nocturnal, but selective shows that keep the crowd coming back, whether they’re back to back, or once a month. One venue that had arguably the best lineup of 2009’s Winter Music Conference is without a doubt Shine at the Shelborne, but they’ve also managed to bring in special DJ guests on a monthly basis, and even though they’re doors are always open on weekends (packing out the entire venue) it’s those selective tastemaker shows that keep the club’s persona so appealing.

If there’s one thing that stands out about Shine, it has to be the insanely attractive lighting. This has to be one of the best venues in all of Miami when it comes to their lighting. An insane barrage of lights hits the dance floor, lighting up to the beat of the DJ, courtesy of their in house VJ. The overall design of the club itself is impressive. Sometimes the VIP tables are a bit too close to the dance floor, not really giving you that extra special feel, but here everything is located strategically and carefully. The dance floor is the communal area, while the outside sections of the club offer great table service.

The venue’s the brainchild of Jon Cowan, who’s the music director and whose family owns the hotel. The man’s attention to detail and intriguing bookings are the source of Shine’s growing success. One of his biggest moves came when he teamed up with DJMag, presenting 2009’s Winter Music Conference with one of the best lineups seen since the start.

On a normal weekend at Shine you can indulge in everything from house and raggae, to hip-hop and 80s retro. As Jon Cowan puts it best, “We want our music format to be open but most of all, based on fun, or relaxing depending on where you are. Most important something everyone can enjoy.” If this were the philosophy of every club-owner, we’d definitely have all across South Beach that everyone could enjoy.