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- Beach Threads: Miami's Best and Worst Bikini Trends
- Mercedes Benz Swim Fashion Week Rundown
- Reinventing the Sneakerhead: J. Fishkicks
- Miami Style Battle
- Weekly Threads 12/13
- The Vanguard Exhibit
- Guapa!
- Weekly Threads 11/13
- In Fashion '07
- Arts Of Fashion '07
- Weekly Threads 10/30
- Local Ladies Bead It Up
- Shop Miami (Fall '07)
- Weekly Threads 9/25
- Weekly Threads 8/14
- Alluring Faces Agency Launch
- Weekly Threads 8/07
- Weekly Threads 8/01
- Miami Swim 2008 Shows
- Parke & Ronen Swim Week 2007
- 2007 Frizz-Ease® Beat the Heat Tour
- 2007 Frizz-Ease® Beat the Heat Tour
- 2007 Frizz-Ease® Beat the Heat Tour
- Weekly Threads 6/20
- Weekly Threads 6/12
- Gen Art's ShopMiami '07
- Weekly Threads 6/05
- Weekly Threads 5/22
- Weekly Threads 5/15
- Inside In Style 2007
BEAUTY AND THE BEACH
THE JOHN FRIEDA COLLECTION® ANNOUNCES THE FRIZZ-EASE® BEAT THE HEAT TOUR COMING TO CHICAGO’S OAK STREET BEACH
Fighting the frizzy effects of summer isn’t always a day at the beach. Well, that is until now. The John Frieda Collection® announces the 2007 Frizz-Ease® Beat the Heat Tour – a nationwide frizz-taming tour complete with FREE styling advice, FREE samples and luxurious lounging in the sun.
The tour will make stops at some of the hottest beaches in the country, where a chic Frizz-Ease Cabana will be set up in the sand. Here, consumers will have the chance to meet the experts behind the John Frieda Collection® – the definitive authority in frizz-fighting (in fact, John Frieda himself literally invented the anti-frizz category when he created the first Frizz-Ease formula over 17 years ago). At the Beat the Heat tour, consumers will learn firsthand - via FREE styling consultations – all about the brand’s latest must-have formula, Frizz-Ease® UV Thermal Protection. Plus, everyone will get a FREE sample to take home.
In addition to the FREE hair consultations and FREE Frizz-Ease® UV Thermal Protection samples, other highlights of the Beat the Heat Tour include:
- beach and umbrella service courtesy of the Frizz-Ease® Cabana Boys
- a hydration bar featuring ice cold bottled water
- lounge chairs to relax in and take a break from the sun
- complimentary Frizz-Ease® towels and flip-flops
The frizz-fighting experts from the John Frieda Collection®
The John Frieda Collection® Frizz-Ease® Beat the Heat Tour
Saturday, July 14, 2007
9:00am – 5:00pm
Sunday, July 15, 2007
9:00am – 5:00pm
Oak Street Beach
1000 North Lake Shore Drive
Chicago, IL 60610
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