2007 Frizz-Ease® Beat the Heat Tour

June 22, 2007 12:52 PM
by jipsy [email]

BEAUTY AND THE BEACH
THE JOHN FRIEDA COLLECTION® ANNOUNCES THE FRIZZ-EASE® BEAT THE HEAT TOUR COMING TO CHICAGO’S OAK STREET BEACH

Fighting the frizzy effects of summer isn’t always a day at the beach. Well, that is until now. The John Frieda Collection® announces the 2007 Frizz-Ease® Beat the Heat Tour – a nationwide frizz-taming tour complete with FREE styling advice, FREE samples and luxurious lounging in the sun.

The tour will make stops at some of the hottest beaches in the country, where a chic Frizz-Ease Cabana will be set up in the sand. Here, consumers will have the chance to meet the experts behind the John Frieda Collection® – the definitive authority in frizz-fighting (in fact, John Frieda himself literally invented the anti-frizz category when he created the first Frizz-Ease formula over 17 years ago). At the Beat the Heat tour, consumers will learn firsthand - via FREE styling consultations – all about the brand’s latest must-have formula, Frizz-Ease® UV Thermal Protection. Plus, everyone will get a FREE sample to take home.

In addition to the FREE hair consultations and FREE Frizz-Ease® UV Thermal Protection samples, other highlights of the Beat the Heat Tour include:

- beach and umbrella service courtesy of the Frizz-Ease® Cabana Boys
- a hydration bar featuring ice cold bottled water
- lounge chairs to relax in and take a break from the sun
- complimentary Frizz-Ease® towels and flip-flops

The frizz-fighting experts from the John Frieda Collection®

The John Frieda Collection® Frizz-Ease® Beat the Heat Tour

Saturday, July 14, 2007
9:00am – 5:00pm

Sunday, July 15, 2007
9:00am – 5:00pm

Oak Street Beach
1000 North Lake Shore Drive
Chicago, IL 60610