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CoolJunkie Fashion Pick: TOMS shoes
July 31, 2009 10:23 AMby Bridgette Prentice
TOMS shoes is not a new addition to the world of media hype and fashion. The company’s marketing plan and overall popularity is hard to miss. However, their cause is undeniably innovative and they are actually doing as promised.
Blake Mycoskie is the founder of TOMS. After a trip to Argentina he realized how many children were without shoes. Unlike most people who realize a need, but never act on it, Blake began the One for One campaign. For every pair of shoes sold another would be given to needy children through out the world. Today TOMS has given over 140,000 shoes to the needy and with your support by 2009 they plan to provide 300,000 more.
These shoes are not only extremely comfortable and pleasing to wear, but they are pleasing to the eye too. Both the men and women’s collection carry innovative designs and color palettes. They also supply Tiny TOMS and will soon be releasing Youth size TOMS. Let the website speak for itself: www.tomsshoes.com.
