The Ultra Music Festival Experience Premiere's Today Nation Wide!!!

[UMF]

The Ultra Music Festival, America's Premier Dance Music Massive — from Miami straight into your living room.

Paul Oakenfold, Tiesto, Paul Van Dyk, Rabbit In The Moon, Junkie XL, Way Out West, Josh Wink, Sander Kleinenberg, Adam Freeland, DJ Craze, Photek, Adam F, Baby Anne, Kevens + more… Visuals by VJ V2 & More artists TBA
(Artists subject to change)

Miami, FL –– On March 6, a whopping 45,000+ fans descended on downtown Miami’s beautiful Bayfront Park to witness The “Ultra Music Festival” — the single greatest coming together of International dance talent in the world. Now, as a way to bring this experience to fans across the United States, The Ultra Music Festival has struck an unprecedented deal with K2 Communications (parent company of new independent music channel Havoc Television) and Cheetah Lounge Media Works to bring The Ultra Music Festival Experience” to Pay-Per-View systems across the nation.

The Ultra Music Festival Experience will premiere nationwide on high definition (HD) as well as standard definition pay per view on May 28, 2004, reaching some 55 million U.S. homes (74% of all U.S. cable subscribers and virtually all satellite subscribers) through In Demand, DIRECTV, Dish, Cablevision and TVN. The Ultra Music Festival Experience will be available for a 45-day pay per view window at $19.95. Making The Ultra Music Festival Experience truly an interactive event, digital cable subscribers with video on demand functionality through TVN and Cablevision will also have the ability to pause, play, fast-forward and rewind the presentation at will. A viewer can watch their favorite DJ set repeatedly and hear each amazing track as many times as they wish. It’s all about control.



The Ultra Music Festival is historic in its own right for being America’s largest dance music festival. UMF exists only through the passion of both the artists and the fans that seek to push dance music to the same level of recognition in the U.S. as it has overseas. This PPV is the first ever for a dance music event, and for the first time in years, it brings our wonderful scene to a massive mainstream audience who will finally realize the major impact that dance music makes on American culture. “The Ultra Music Festival Experience allows us to show mainstream America that dance music is a big force in our country. Hip-Hop rose from the underground to dominate the music industry and we think dance music will meet this same fate - this PPV is an excellent start,” says UMF President and co-founder Alex Omes. UMF CEO and co-founder Russell Faibisch adds, “This is an amazing opportunity for dance music to be brought to the masses. It will give millions of people across the country a chance to experience this music at its highest level.” Rabbit In The Moon’s Bunny offers, “Ultra Music Festival is definitely an important ambassador to the masses, the message and movement of dance music. This is truly the last large dance music festival still thriving in North America, and it’s exciting for me to be a part of the Woodstock of our millennium.”

At a rapid pace, UMF is connecting the dots that dance music has dropped all over the world. The dance music community is one nation under music and its America’s turn to step up.

The UMF website (www.ultramusicfestival.us) will be re-launched on Friday, April 30, and in the interim visitors to the site will be greeted to a pop-up containing information about The Ultra Music Festival Experience PPV. A 30 second Ultra Music Festival Experience e-commercial spot is available for viewing now on

http://easylink.cheetahloungemediawo...secdirectv.mov


“The Ultra Music Festival – see it, hear it, feel it…LIVE IT!”

For more information on The Ultra Music Festival Experience and the ULTRA MUSIC FESTIVAL please contact:

MAGNUM PR€212.532.4650
Sioux Z €SiouxZ@magnumpr.net
Justin Kleinfeld €Justin@magnumpr.net
32 E. 31st St. 9th Floor
New York, NY 10016